Google Ads that make your phone ring
Example of what customers see when they search on Google
Before starting By The Peer, I spent eight years managing Google Ads for billion-dollar companies, more than $90 million in ad spend over my career, where every dollar had to prove itself. I bring that same approach to local businesses, whether you're spending $2,000 a month or $20,000.
Your next customer is searching right now. Are they finding you?
Referrals dried up
Word of mouth slows down, and you can't control when the next call comes.
Competitors get the call
People call one of the first businesses they see. If it isn't you, it's them.
Busy one month, dead the next
Slow stretches hurt when you have a crew to keep busy.
Ads that burned money
Clicks that never called and reports you couldn't read.
Google Ads puts you at the top of the page, in front of people ready to hire.
Two kinds of Google ads, both at the top of the page
When someone nearby searches for what you do, two types of ads show up before anything else: Local Services Ads at the very top, then Search Ads right below them.
- Show at the very top with a Google Guaranteed badge
- You pay per lead, like a call or message, not per click
- Google checks your license and background first
- Google decides which searches you show up for
- Show right below, marked Sponsored
- You pay when someone clicks your ad
- You choose the searches, the wording and the page they land on
- Work for almost any kind of business
How the work actually gets done
Tracking comes first
Calls, form fills and booked appointments get tied back to the keyword and ad that brought them in. If we can't see it, we can't improve it, so nothing launches until tracking is in place.
Search terms get checked every week
Google will happily spend your money on searches that have nothing to do with your business. We read through what people actually typed and block the junk before it adds up.
Budgets follow results
Money moves toward the campaigns and service areas producing jobs, and away from the ones that only produce clicks. You get the reasoning behind every change.
Reports you can read in five minutes
You'll see what you spent, what came in and what it cost per lead, written the way I'd explain it across a table. No 40-page PDF full of charts you have to decode.
“Cost per lead”: What you paid Google, on average, for each phone call or form someone filled out. It's the number that tells you whether ads are worth it for your business.
No surprises, just the price
Management starts at $750 a month, and your ad spend goes directly to Google. Pair it with Local Leader System or SEO Growth and management drops by $200.
Good to know
- Most businesses start with at least $1,000 a month in ad spend, paid to Google.
- Month to month, cancel anytime with 30 days notice.
The stuff everyone asks & honest answers
How much should I spend on ads?
It depends on your service, your market and how many jobs you can handle. On our first call I'll give you a starting range based on what clicks cost in your area, and we adjust from real results after the first month.
Do I own my Google Ads account?
Yes. The account lives under your business and we get access to manage it. If we ever part ways, everything stays with you.
How fast will I see leads?
Most businesses start getting calls in the first few weeks, and the cost of each lead usually comes down after the first month.
Here's what happens next
Book a 30-minute call and I'll look at your current account or your market with you, and tell you straight whether ads make sense for you right now.
Not ready for a call? Get a free audit instead →